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If you are human, you are biased.
From this fundamental truth, diversity expert Howard Ross explores the biases we each carry within us. Most people do not see themselves as biased towards people of different races or different genders. And yet in virtually every area of modern life disparities remain. Even in corporate America, which has for the most part embraced the idea of diversity as a mainstream idea, patterns of disparity remain rampant. Why?
Breakthroughs in the cognitive and neurosciences give some idea why our results seem inconsistent with our intentions. Bias is natural to the human mind, a survival mechanism that is fundamental to our identity. And overwhelmingly it is unconscious.
Incorporating anecdotes from today’s headlines alongside case studies from over 30 years as a nationally prominent diversity consultant, Ross help readers understand how unconscious bias impacts our day-to-day lives and particularly our daily work lives. And, he answers the question: “Is there anything we can do about it?” by providing examples of behaviors that the reader can engage in to disengage the impact of their own biases. With an added appendix that includes lessons for handling conflict and bias in the workplace, this book offers an invaluable resource for a broad audience, from individuals seeking to understand and confront their own biases to human resource professionals and business leaders determined to create more bias-conscious organizations in the belief that productivity, personal happiness, and social growth are possible if we first understand the widespread and powerful nature of the biases we don’t realize we have.
- Sales Rank: #47151 in Books
- Published on: 2014-09-05
- Original language: English
- Number of items: 1
- Dimensions: 9.22" h x .81" w x 6.32" l, .0 pounds
- Binding: Hardcover
- 206 pages
Review
Founder of a diversity consulting company, Ross examines how to identify and overcome unconscious biases in everyday life. He takes up much more than discrimination based on race, gender, national origin, and other protected categories. The author delves into perceptions of Democrats and Republicans toward presidential candidates, patient income with respect to health care, shapes of objects relative to the shapes of objects around them, the George Zimmerman/Trayvon Martin criminal case, and homosexuality. Ross lists a wide variety of biases—such as the tendency to anchor on one trait to make decisions and the inclination to make conclusions about a person based on first impressions—and draws on numerous research studies to support his conclusions. He also points to ways to overcome both personal and organizational bias. The former includes accepting uncertainty in life, exploring awkwardness and uncomfortable feelings, and getting feedback from others; the latter, finding patterns of privilege or exclusion of employees, brainstorming, listening to dissenting opinions, and analyzing the quality of information obtained. . . .Summing Up: Recommended. Upper-division undergraduates through faculty; professionals; general readers. (CHOICE)
The author explores the many biases that we each carry within us. Most people do not see themselves as biased towards people of different races or different genders. And yet, in virtually every area of modern life, disparities remain. Breakthroughs in the cognitive and neurosciences give some idea why our results seem inconsistent with our intentions. Bias is natural to the human mind, a survival mechanism that is fundamental to our identity. And, overwhelmingly, it is unconscious. Incorporating anecdotes from today’s headlines alongside case studies from over 30 years as a nationally prominent diversity consultant, Ross helps readers understand how unconscious bias impacts our day-to-day lives and particularly our daily work lives. He also provides examples of behaviors that the reader can engage in to disengage the impact of their own biases. (Journal of Consumer Policy)
Howard Ross, a diversity expert, consultant, and founder of Cook-Ross, Inc., writes an in-depth look into the human mind and explores the known and unknown biases that constantly shape our thoughts and actions. . . .I believe this text would be helpful for business students and those who are currently in the workforce. . . .[This book] could be a valuable addition for those interested in the topic of bias and how it is manifested. (The Christian Librarian)
getAbstract recommends Ross's insights to human resource professionals, managers and leaders dealing with a diverse workforce, and to anyone seeking to learn, grow and evolve. (getAbstract)
We are certain we are 'one' person, not a thousand different selves reacting unconsciously to thousands of different stimuli. Everyday Bias is an important guide to seeing oneself the way others might. (Ken Burns, filmmaker)
Howard Ross has done it again! Another gem that promises and delivers validated and practical methods for understanding our own biases. Everyday Bias explores those areas of bias that we all have and how it has meaningful, often negative impact for businesses, schools and society in general. For the casual interested reader or the chief diversity officer of an organization this book stands out as an invaluable guide to recognizing one’s own biases and how to effectively interrupt our usual patterns of thinking and behavior. Moreover, it offers fresh thinking through vivid examples of promising practices to disrupt unconscious bias by organizations and corporations. Howard is the unique writer that can blend evidence based data, rigorous analytical research and invaluable personal knowledge to ensure every reader finds a new and important insight. (Marc A. Nivet, Chief Diversity Officer, Association of American Medical Colleges, Inc.)
The real genius of Everyday Bias is that it allows all of us to better understand bias without the guilt that often prevents us from addressing it. . . . Howard’s P.A.U.S.E. model is a groundbreaking shift in how to reconcile bias in an empowering way that will create stronger organizations and nations, better equipped to leverage the strength of difference. (Steve Pemberton, Chief Diversity Officer, Walgreens and Author of A Chance in the World)
Howard Ross has thoroughly researched and clearly explained how and why we human beings engage in unconscious judgments. Most importantly, he helps us see how we can find a way not to act on our unconscious biases about people who are different from us. I learned an enormous amount from this book. Read it and you will too! Written by a consummate professional in diversity and inclusion consultancy, this book reinforces my belief that we human beings have the capacity to discover a new and effective way to acknowledge our differences and to move toward a day when our differences do not make any more difference. (Johnnetta Betsch Cole, President Emerita of Spelman College and Bennett College for Women)
For decades leaders have been challenged with how to effectively build and tap in to the full power of diversity and inclusion. By learning to accept the human tendency towards “bias,” Howard Ross provides a solution for the reader to more effectively design and lead his or her organization towards greater human engagement and powerful organizational results. Leaders of all types will benefit from these questions, methods and techniques to foster engaged, innovative and powerfully productive teams. (Tony Byers, PhD, Corporate Chief Diversity Officer)
If you are human, you are biased. From this fundamental truth diversity expert Howard Ross explores the unconscious biases we each carry within us, working to inform every decision we make on a daily basis. Far from simply being malicious prejudgments of others and situations, these biases define what kind of decision makers we become, in the workplace, in the classroom, at the ballot box, and in our relationships with others. Incorporating anecdotes from today’s headlines alongside case studies from over 30 years as a diversity consultant, Ross shows us how deeply rooted and relevant the discussions surrounding unconscious bias remains today.
About the Author
Howard J. Ross is founder and chief learning officer of Cook Ross Inc., a diversity consulting company. He is one of the nation's leading diversity consultants and a nationally recognized expert on diversity, leadership, and organizational change.
Most helpful customer reviews
15 of 18 people found the following review helpful.
How and why biases limit our perspectives on possibilities and potentialities
By Robert Morris
I agree with Howard Ross: "Transforming our fundamental ways of living and being in the world requires learning new information and behaviors. It also requires a shift in our mind-sets and emotions at hand." Why do that? Because how we perceive the world, how we think about it, and how we respond to it with what we say and what we do are strongly influenced -- sometimes controlled -- by unconscious biases (i.e. preferences and inclinations) and prejudices (i.e. pre-judgments).
We need to recognize and be aware of these biases and prejudices so that we can minimize (if not eliminate) distortion. Why? So that we can make better decisions, based on what is real and true rather than on our biases lead us to assume. Ross is convinced that his experience working with hundreds of thousands of people "has been such that I know I can make inroads in our abilities to be more conscious."
The term "barbarian" was coined in ancient Greece and refers to a non-Greek. It seems basic to human nature that we have a bias for whoever and whatever is similar and a bias against whoever and whatever isn't. Profiling offers an excellent case in point. Stereotyping offers another. I recall one of the songs in a Rogers and Hammerstein musical, South Pacific, that suggests that biases and prejudices are developed from childhood:
"You've got to be taught
To hate and fear,
You've got to be taught
From year to year,
It's got to be drummed
In your dear little ear
You've got to be carefully taught.
"You've got to be taught to be afraid
Of people whose eyes are oddly made,
And people whose skin is a diff'rent shade,
You've got to be carefully taught.
"You've got to be taught before it's too late,
Before you are six or seven or eight,
To hate all the people your relatives hate,
You've got to be carefully taught!"
This only one of the several sources and resources that help to explain what becomes unconscious bias. The challenge for all of us is to recognize the nature and extent of how we are our unconscious biases and then understand -- become conscious of -- how and why we allow them to manage our lives. These are among the dozens of passages of greatest interest and value to me, also listed to suggest the scope of Ross's coverage:
o Domains of bias (Pages 8-10)
o Types of bias (11-13)
o Us versus them (24-28)
o Empathy (28-30)
o Prefrontal neocortex thinking (32-33)
o Diagnostic bias (45-46)
o Confirmation bias (49-50)
o Internalized bias (50-55)
o Anchoring bias (55-57)
o Legal system bias (86-89)
o Health-care bias (90-94)
o Bias elimination (102-104 & 116-120)
o Gender bias (105-106)
o Bias as normal (107-109)
o Self-observation (113-115)
o PAUSE acronym (116-117)
o Primacy bias (124)
o Halo/horn effect (134-135)
Obviously, no brief commentary such as mine can do full justice to the abundance of information, insights, and counsel that Howard Ross provides. However, I hope I have at least indicated why I think so highly of it. His observations in one of the last chapters serve as an especially appropriate conclusion for this review: "We can, thorough discipline, practice, and awareness, find a new way to relate that honors our differences, [begin italics] yet also builds upon our similarities [end italics]." While the potential for mass destruction looms broadly in the world and our global community expands, we are more and more invited to recognize, as R. Buckminster Fuller said, that 'we are not going to be able to operate our Spaceship Earth successfully, nor for much longer unless we see it as a whole spaceship and our fate as common. It has to be everybody or nobody.' That is the oath before us. It is indeed the 'road less traveled' when we look at our common history. But it is a road that is worth paving clear. What could be a greater journey?"
Later, I am convinced, those who embarked on that journey will say, "I took the one less traveled by, And that has made all the difference."
14 of 20 people found the following review helpful.
The loneliest place is that of ignorance
By Vinicius da Costa
The 11 year old girl looks at the computer screen as she searches for a picture of a lawyer. She is African American from a low income single parent family. She looks through page 1, then scrolls down to page 2, 3, 4 and gives up. I look at her face and see a mix of acceptance and disappointment. She wanted to be a lawyer and is putting a school work together to present about her future objectives. However, the computer just shows pictures of white male lawyers. After a few pages she "understands" that she can't be a lawyer. People like her are not lawyers according to the message she is receiving. And we lost a great talent right at that moment. This is a real story I personally witnessed while teaching at an after school program. The world is full of messages from a place of bias. If we don't do anything about it we will just perpetuate them. This book provides a thoughtful perspective about it and what can be done to change.
2 of 2 people found the following review helpful.
Yes, You Have Biases Too! And So Do I!
By LP Blues Lady
The best book about bias I've ever read! Clear, concise and doesn't point any fingers. This is who we are and we need to learn to deal with it!
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