Free PDF Blink: The Power of Thinking Without Thinking, by Malcolm Gladwell
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Blink: The Power of Thinking Without Thinking, by Malcolm Gladwell
Free PDF Blink: The Power of Thinking Without Thinking, by Malcolm Gladwell
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In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within.
Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police.
Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.
- Sales Rank: #846 in Books
- Brand: Gladwell, Malcolm
- Published on: 2007-04-03
- Released on: 2007-04-03
- Original language: English
- Number of items: 1
- Dimensions: 8.25" h x .88" w x 5.50" l, .70 pounds
- Binding: Paperback
- 296 pages
- Great book!
Amazon.com Review
Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.
Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff
From Publishers Weekly
Starred Review. Best-selling author Gladwell (The Tipping Point) has a dazzling ability to find commonality in disparate fields of study. As he displays again in this entertaining and illuminating look at how we make snap judgments—about people's intentions, the authenticity of a work of art, even military strategy—he can parse for general readers the intricacies of fascinating but little-known fields like professional food tasting (why does Coke taste different from Pepsi?). Gladwell's conclusion, after studying how people make instant decisions in a wide range of fields from psychology to police work, is that we can make better instant judgments by training our mind and senses to focus on the most relevant facts—and that less input (as long as it's the right input) is better than more. Perhaps the most stunning example he gives of this counterintuitive truth is the most expensive war game ever conducted by the Pentagon, in which a wily marine officer, playing "a rogue military commander" in the Persian Gulf and unencumbered by hierarchy, bureaucracy and too much technology, humiliated American forces whose chiefs were bogged down in matrixes, systems for decision making and information overload. But if one sets aside Gladwell's dazzle, some questions and apparent inconsistencies emerge. If doctors are given an algorithm, or formula, in which only four facts are needed to determine if a patient is having a heart attack, is that really educating the doctor's decision-making ability—or is it taking the decision out of the doctor's hands altogether and handing it over to the algorithm? Still, each case study is satisfying, and Gladwell imparts his own evident pleasure in delving into a wide range of fields and seeking an underlying truth.
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Bookmarks Magazine
Gladwell, the author of 2000’s The Tipping Point, reaches to create another popular intellectual phenomenon by overturning received wisdom about how we make decisions. As in his articles for The New Yorker, where he works as a staff writer, the anecdotes throughout Blink are lively and entertaining. But the sheer quantity of stories about everything from sip tasters for Coca-Cola and the Pepsi challenge to gut reactions to "fake" art overwhelms the main theme of the book; many critics feel Gladwell isn’t entirely sure what his theme is. David Brooks of The New York Times Book Review sums up the critical consensus nicely: "If you want to trust my snap judgment, buy this book: you’ll be delighted. If you want to trust my more reflective second judgment, buy it: you’ll be delighted but frustrated, troubled and left wanting more."
Copyright � 2004 Phillips & Nelson Media, Inc.
Most helpful customer reviews
799 of 849 people found the following review helpful.
Don't make a snap judgement buying this book
By E. Freeman
Well, as a huge fan of Gladwell's last book, The Tipping Point, I was excited last week to finally get my hands on his new effort: Blink: The Power of Thinking Without Thinking. This time around Gladwell's basic thesis is that often snap judgements (what he calls "thin slicing") can be more accurate than well researched, careful analysis. Gladwell uses many examples (most are interesting) to demonstrate this behavior such as determining when art is faked, sizing up car buyers, picking presidential candidates and determining the characteristics of a person by observing their living space. This has always been Gladwell's talent: taking just-under-the-radar topics and bringing them into the public's view through great journalism and storytelling.
Gladwell is also careful to examine the flipside of this phenomenon: the times when "thin slicing" misleads us or gives us the wrong results. For instance, he presents examples where the mind works based on biases that don't necessarily enter the realm of conscious thought, but are nevertheless there (age, race, height, and so on).
It's a great topic and Gladwell sets it up with some wonderful examples, but then the book begins to have problems. First, the book is a little too anecdotal. Anyone who has ever had a 200-level psych class knows that what looks like cause and effect may be accounted for by an independent variable that wasn't considered (e.g., concluding cancer rates are higher in some area of the country because of pollution, when in fact the area has higher smoking rates as well). Given this, I found that too often conclusions are made on basic handwaving, or that important aspects of studies are not mentioned. For instance, Gladwell describes a study were observers are asked to determine certain characteristics (such as truthfulness, consciensciousness, etc.) of students by observing their dorm rooms; but, never does he mention how exactly one would determine these characteristics of individuals in a scientific manner for comparison. Such omissions leave the reader a little less than convinced.
Nevertheless, even with this flaw the first third of the book supports the thesis and makes for the usual entertaining reading; but things derail from there. The examples start to seem more peripheral: a rogue commander beating the conventional forces in a war game exercise, an artist known as Kenna who apparently should have made it big but didn't (why this example is interesting I've yet to figure out), and some rehash about coke vs pepsi from one of his older articles.
By the end of the book the whole thing derails into examples that just don't seem appropriate for the topic. Sure a study of why Pepsi always does better than Coke in blind tastes tests is interesting (and you can read his article on this without buying the book on Gladwell's web site), but does a study of "sips" vs "whole-can drinking" - people prefer sweet for sips (Pepsi) - really say something about unconscious rapid cognition?
One of Gladwell's greatest strengths is in recognizing interesting things, and then bringing them into conscious awareness so we actually realize these things are happening (whether it be tipping points or rapid cognition). I think he's partly achieved that in this book, but it doesn't come together the way the Tipping Point does. One gets the idea that this topic may have been better handled in an article rather than a full blown book.
756 of 855 people found the following review helpful.
Not an idea - a series of curious New Yorker articles
By Eric Antonow
The mistake was too try and get all of these wild animals onto the same boat. The book a series of semi-socio-scientific articles on insight and intuition. It is not a cohesive theory.
The writing is enjoyable - I read the most of it in a single plane flight. Some of the insights provide building blocks for understanding how certain professionals (people who practice a subject or skill for many years) are able to develop an additional sense about things -- gamblers, art curators, policemen. They are essentially seeing something that doesn't register at the conscious-level but provides them a gut-feel about the thing. Actually, I should say that these articles are how this MIGHT be happening - it's more speculation based on the diverse theories of a number of different researchers. Individually the stories and ideas are believable. Unfortuately, Gladwell fumbles in trying take them into some unified theory that is comprehensible let alone cohesive -- at times you wonder "where is he going with this?". Without that thread the indivudal beads get lost and fade into memory as clever ideas...and not much more. Without confidence in the grand idea, the individual pieces begin to feel simply exploratory. It's a shame because there are some remarkable ideas. He's a good documenter of curiousities of research (sort of like a Ken Burns is to historical things) so the storytelling is good enough for entertainment. Another reviewer likened it the addage about Chinese food, tasty but hungry an hour later. I agree. Flawed but still some interesting ideas to puzzle over.
1 of 1 people found the following review helpful.
Blink
By kylie
Blink by Malcolm Gladwell book review
Blink by Malcolm Gladwell is a book about the power of first impressions in your unconscious. Malcolm Gladwell is a Canadian journalist, author, and speaker who has been writing for the New Yorker since 1996. The book takes you through many different stories all about what goes on behind the locked doors of your unconscious. Gladwell argues that we are thin slicing all the time – when we must judge an unfamiliar situation, meet a new person, interview a potential employee – that we take a small piece of a person or situation and can immediately make amazingly correct split second decisions. I believe that Gladwell very effectively makes this argument using data and examples.
The book starts off by explaining the amazing and rather mind blowing studys of John Gottman. Gottman, a marriage counselor, turns the seemingly complicated issue of divorce into a simple equation. Looking at just 30 minutes of a couples conversation, Gottman can predict with 95% accuracy if the couple will still be together 15 years later (21). Amazing right? From there the book moves quickly through various examples of thin slicing. From marriages and dating, to judging a prospective employee in a snap decision, Gladwell covers it all.
Firstly Gladwell uses data and studies to prove his argument that we are always thin slicing and doing so effectively. Back to Gottman’s study from earlier, Gladwell uses this data to prove to us that we don't need to spend hours days or weeks getting to know a couple before being able to effectively predict whether they will stay together or not. By taking a very thin slice of the couples conversation (30 min) Gottman can effectively predict if their marriage will last. Thus, proving to us that we do not need all the time or information in the world and that we can very effectively get the gist of something with only a small piece of information.
Secondly Gladwell uses true stories/anecdotes to prove that we can, in fact, effectively make quick snap judgments. Take Gladwell’s story in the introduction for example. He tells the story of how the Getty Museum was going to buy an ancient Greek statue. They did all the normal checks to make sure that the peace with authentic and it checked out. At the last minute they had an art historian come to take a look and in an instant he decided that it was a fake. “It just didn't look right” (9). Sure enough he was right. This, Gladwell argues, is proof of your brains amazing ability to make split-second decisions without actually having all the information you might think you need.
What Gladwell is saying in all of his stories is that we all have something in our brains that helps us to use the sum of all our experiences to make effective decisions without even knowing we are doing so. Your unconscious brain does it's best to give you information you might need about the situation. This lets your conscious brain focus on other things such as the actual task at hand, instead of the background information you didn't even know that you needed. Indeed, it's hard to grasp at first but by the fourth or fifth story he tells, you'll be able to fully understand what he means.
Overall, Gladwell very effectively argues that we have the ability to make correct split second decisions without knowing all we may think we need to know. Blink has proven to be a very interesting book (as it should be – it's won many awards) and is definitely worth reading.
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